04 / 07
SERVICE
[ SEO & GEO · Organic visibility ]

Visibility that
works
long term.

We combine classic SEO with optimization for generative search results (GEO) - keyword strategy, content and technical foundations that build organic traffic in Google and emerging search channels.

seo.
04.1

Who do we run SEO for?

For companies that want to build traffic independent of ad spend. For brands that care about ranking for keywords that actually drive sales - not just volume.

Website and store SEO - from technical audit through keyword strategy to content and link building. We select keywords based on purchase intent, not search volume alone.

GEO - visibility in generative results - we also optimize for Google AI Overviews and AI assistants; if you are interested exclusively in presence in AI models, we handle that separately through AI optimization.

SEO is a marathon, not a sprint - if someone promises a top ranking in 30 days, they are probably not being honest. We work in quarterly cycles with clearly measured progress. We build the technical foundation for strong rankings already during website development.

04.2

What you get.

Full-scope SEO and GEO work - from technical audit to content that actually converts.

01

SEO / GEO audit

Full technical, content and link analysis of your site and competitive landscape.

02

Keyword strategy

Mapping keywords to user intent and stages of the sales funnel.

03

Technical optimization

Indexing, speed, URL structure, structured data, Core Web Vitals.

04

Content architecture

Topic clusters and internal linking that build topical authority.

05

SEO copywriting

Content written for users and search engines - without keyword stuffing.

06

Link building

Acquiring valuable backlinks that strengthen domain authority.

07

GEO optimization

Adapting content for generative results (AI Overviews, AI assistants).

08

Reporting and analysis

Monthly reports on rankings, organic traffic and conversions.

04.3

Tools we work with.

We select tools based on project scale and goals - not the other way around. For most projects, we work with the stack below:

  • Google Search Console
  • Ahrefs / Semrush
  • Screaming Frog
  • Google Analytics 4
  • Looker Studio
  • Schema.org
04.4

Why Clavado?

We do not promise rankings that no one can guarantee. We promise a process you can see - and reports that show what you are paying for.

Audit and strategy. We start with technical, content and competitive analysis. From that, we build a keyword map and priorities - what delivers results fastest, and what builds long-term position.

Implementation and content. Technical fixes, optimization of existing pages and new content for real customer queries - all with conversion in mind, not traffic alone.

Quarterly reporting. Every quarter, we show progress: visibility, organic traffic and rankings for key keywords - without hiding behind vanity metrics.

SEO and AI optimization increasingly overlap - we run them coherently so each strengthens the other.

04.5

Frequently asked questions.

First signals usually appear after 6–8 weeks; noticeable traffic growth after 3–6 months - depending on industry competitiveness and the starting condition of the site.
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