---
title: 'Online Advertising'
url: 'https://clavado.pl/en/services/online-advertising'
markdown: 'https://clavado.pl/en/services/online-advertising.md'
lang: en
date: '2026-07-01'
description: 'Google Ads, Meta Facebook and TikTok campaigns built around your sales funnel - performance marketing measured in leads and revenue, not clicks alone.'
---

02 / 07

SERVICE

 \[ Online Advertising · Performance Marketing \] 
# Campaigns that
sell
not just get clicks.

We run Google Ads, Meta Facebook and TikTok campaigns tailored to your sales funnel - we measure results in leads and revenue, not impressions alone.

 [ Get a quote → ](https://clavado.pl/en/contact) [ ← All services ](https://clavado.pl/en/services) 

 *ads.* 

 02.1 
## Who do we run advertising campaigns for?

We run **Google Ads, Meta Ads and TikTok Ads campaigns** for companies that spend on advertising and want to know exactly what it delivers. For B2B and B2C brands that care about lead quality, not just volume.

**B2B lead generation** - search campaigns on Google, focused on valuable sales inquiries, not random traffic.

**E-commerce and online sales** - Performance Max, product campaigns and Meta remarketing, measured by real revenue and ROAS.

**Local services** - precise geo-targeting and campaigns built around phone calls or contact forms.

We do not launch campaigns without a clearly defined goal and a way to measure results. If your business model cannot support the cost of customer acquisition - we will say so upfront, before you spend the first dollar. Effective campaigns also need a strong destination, which is why we often combine them with a [dedicated landing page](https://clavado.pl/en/services/websites).

 02.2 
## What you get.

We tailor campaign scope to your budget and goals - below are the elements that most often work together.

 01 
### Audit and channel strategy

Analysis of current activity, competition and potential across Google Ads, Meta Facebook and TikTok.

 02 
### Campaign structure

Audience segmentation, account structure and budgets aligned with business goals.

 03 
### Creative and content

Graphics, video and ad copy tailored to each channel and funnel stage.

 04 
### Performance Ads

Ongoing optimization of bids, budgets and creative for cost per conversion.

 05 
### Campaign landing pages

Destination pages designed for a specific audience and offer.

 06 
### Marketing automation

Lead scoring, follow-up and CRM integrations.

 07 
### Reporting

Regular reports with results and recommendations for the next period.

 02.3 
## Tools we work with.

We choose channels and tools based on campaign goals - not the other way around. For most projects, we work with the stack below:

- Google Ads ●
- Meta Ads Manager ●
- TikTok Ads Manager ●
- Google Analytics 4 ●
- Google Tag Manager ●
- HubSpot / CRM integrations ●
- Looker Studio ●

 02.4 
## Why Clavado?

We do not burn budget on reach that does not sell. Every campaign starts with a **measurement model** - we know the cost of a lead and a customer before we start raising bids.

**We optimize the funnel, not just the auction.** We look at the full path: from creative and keyword, through the landing page, to conversion in the CRM. The cheapest click means nothing if it does not turn into a sale.

**We report in business language.** Every month you get results in leads, cost of acquisition and revenue - not a table of CTR without context.

Advertising drives traffic from day one, but works best alongside an organic foundation - which is why we often combine it with [SEO and AI optimization](https://clavado.pl/en/services/seo-geo).

 02.5 
## Frequently asked questions.

  Usually from PLN 3,000–5,000 per month on media spend, depending on industry and auction competition. We set the exact figure after an audit. 

 \[ POROZMAWIAJMY \] 

## Want campaigns that
count in results,
not in clicks?

\[ From the blog and offers \]

- [Google Ads or Facebook? Where to spend your first ad budget](https://clavado.pl/en/blog/google-ads-or-facebook-first-budget)

---

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- Parent: [Services](https://clavado.pl/en/services.md)
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